Define the target market


There’s one golden rule in marketing – you must have a well-defined target audience.

Marketing without a target audience is like throwing single-use darts blindfolded at a dartboard, and hoping you’ll hit the bullseye every time. 

But getting down to the nuts and bolts of defining your specific target audience can be daunting – it’s a big, vague task with no beginning and no end.

To make it easy for you, I dug through a lot of material to get you to the answer quickly.

Continue reading “Hit the Bullseye with Your Target Market- A Practical 5-Step Process”


New business development is very much like Google search.

You know it has what you need.

You can’t live without it.

Sometimes it can get you results lightning fast, and you’re cruising.

Other times you can tear your hair out in frustration.

But as crazy as it looks, you know there is a method to its madness.

Continue reading “To Become a Better Rainmaker, Fix This Simple Mistake”